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The sudden spike in the Covid-19 cases, followed by the restrictions and lockdowns, has massively impacted every business and the Indian economy. Companies are reeling under challenging situations due to supply chain disruptions and social distancing norms in place for an unexpectedly long time. During such unprecedented times, it is critical to keep track of the company’s cash flow, which is the mainstay for any business. To do so, the CFOs need to focus on…

Customers no longer buy products and services, rather they buy experience. Customer experience weighs heavier than products and services. Here, the strategy is simple — understanding basic user behaviour. Making a product with a customer-centric approach should be at the top of any company’s priority list. Company leaders understand the importance of user experience and the delivery of services to determine the success of any business. For instance, think about when you are unboxing a…

Occasionally evaluating the balance sheets of the business and participating in business strategy is not the only work that falls on the shoulders of finance directors. Apart from looking after the financial health of the business, modern finance directors are now planning for future growth. They are helping the CEO make better decisions and ensuring that the organization is foundationally strong for future business opportunities. In a study by EY, Changing Role of the Financial…