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Occasionally evaluating the balance sheets of the business and participating in business strategy is not the only work that falls on the shoulders of finance directors. Apart from looking after the financial health of the business, modern finance directors are now planning for future growth. They are helping the CEO make better decisions and ensuring that the organization is foundationally strong for future business opportunities. In a study by EY, Changing Role of the Financial…

Every organisation utilises a customer-centric approach to deliver products and services. Whether you are from IT domain offering web development services or a product-based company that offers a range of AR-related products, everyone wants to keep customers happy. Owing to the same reason, most organisations use customer-centric analysis for enhanced approach and effective service/product delivery. But, have you ever thought of customer-centric analytics integration to your finance function? Analytics in financial business empowers you to…