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customer-centric

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Customers no longer buy products and services, rather they buy experience. Customer experience weighs heavier than products and services. Here, the strategy is simple — understanding basic user behaviour. Making a product with a customer-centric approach should be at the top of any company’s priority list. Company leaders understand the importance of user experience and the delivery of services to determine the success of any business. For instance, think about when you are unboxing a…

Every organisation utilises a customer-centric approach to deliver products and services. Whether you are from IT domain offering web development services or a product-based company that offers a range of AR-related products, everyone wants to keep customers happy. Owing to the same reason, most organisations use customer-centric analysis for enhanced approach and effective service/product delivery. But, have you ever thought of customer-centric analytics integration to your finance function? Analytics in financial business empowers you to…