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COVID-19

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The role of CFOs has evolved from managing financial activities to a critical driver of growth, digitisation, and overall business innovation. As business strategies and customer requirements changed based on the ongoing market conditions, the need for businesses to transform has invariably created new responsibilities for CFOs. Although the shift had been in motion for quite some time, it accelerated only after the pandemic. Today, CFOs are experiencing intense pressure triggered by the pandemic and…

The COVID-19 pandemic has profoundly impacted businesses, causing drastic disruption across business aspects from revenue, growth, liquidity to supply chain, and beyond. Today, it has become crucial for CFOs to move from short-term survival mode to long-term planning for optimum risk mitigation, thereby maintaining seamless cash flow while ensuring a quick and stable business recovery. And with its onset, the need for CFOs to embrace newer strategies to reduce COVID-19’s impact both virtually and sometimes without…