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Capgemini Research Institute

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Customers no longer buy products and services, rather they buy experience. Customer experience weighs heavier than products and services. Here, the strategy is simple — understanding basic user behaviour. Making a product with a customer-centric approach should be at the top of any company’s priority list. Company leaders understand the importance of user experience and the delivery of services to determine the success of any business. For instance, think about when you are unboxing a…